"According to G2's 2025 Buyer Behavior Report, generative AI chatbots are now the #1 influence over vendor shortlists, ahead of review sites, vendor websites, and salespeople."
"In a 2025 survey of 1,000+ B2B software buyers by G2, half of the respondents said they now start their buying journey in an AI chatbot instead of Google Search."
"ChatGPT launched ChatGPT Shopping and instant checkout, allowing users to find and buy products without leaving their chat."
Shoppers are increasingly using ChatGPT for product recommendations instead of search engines. A G2 report indicates that generative AI chatbots are now the top influence on vendor shortlists. ChatGPT has introduced Shopping and instant checkout features, allowing users to find and purchase products directly within the chat. Users can receive product suggestions, prices, and reviews for items on platforms like Etsy and Shopify. This shift necessitates that marketers and ecommerce teams adapt to maintain visibility in the evolving shopping landscape.
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