"Instant Checkout in action. Source: ChatGPT. OpenAI is redefining online shopping with an agent-based checkout feature, allowing users to purchase products directly from Etsy and Shopify merchants within AI chats. Imagine searching for a housewarming gift for a friend or maybe a running t-shirt for yourself. ChatGPT suggests relevant Etsy or Shopify products; you pick the style, click the "Buy" button, and a green tick confirms your order. Voilà! No browsing. No cart. Just instant shopping."
"OpenAI has introduced a new layer to online shopping with its agent-based checkout feature."
OpenAI introduced an agent-based Instant Checkout that lets users buy products from Etsy and Shopify merchants directly inside ChatGPT chats. ChatGPT can suggest relevant products based on user prompts and display merchant items inline. Users select a product variation, click a Buy button, and receive a green tick confirmation to complete the purchase. The flow removes the need to browse merchant sites or use a shopping cart by enabling immediate, conversational purchases. The feature integrates merchant listings into the AI chat interface and streamlines the payment and ordering steps for faster transactions.
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