"Don't look now, but high prices might be sucking the sweetness out of Halloween. According to a survey by Shopkick and Trax, while excitement for the holiday is as high as ever, rising costs have shaken shoppers' candy budgets. In fact, 86% of consumers noticed seeing candy prices increase, while 79% said they had scaled back on how much they spent overall because of it."
"As Retail Brew previously reported, while consumers are definitely going to spend for Halloween, 79% are expecting prices to be higher because of tariffs. Overall, the spooky season spending shift mirrors broader holiday shopping behavior. Consumers are still opening their wallets, but only when they see value. Adobe Analytics found that deal hunting and buy now, pay later use are on the rise, while Bankrate reported that more shoppers are getting an early start this year to hedge against higher prices."
""The traditional late-October candy buying frenzy is evolving into extended, deal-driven purchasing windows that began much earlier this year. Brands and retailers must reassess their pricing and promotional structures to align with today's price-conscious consumers hunting for deals.""
Rising candy prices have led the majority of shoppers to cut Halloween candy spending. Eighty-six percent of consumers noticed price increases and 79% scaled back overall spending. Among more than 6,000 shoppers, 83% are capping candy budgets at $100 and 69% plan to keep spending near $20, down from prior $30–$50 averages. Forty-one percent plan early "early bird candy hunts" to find discounts. The traditional late-October buying frenzy has shifted into extended, deal-driven purchasing windows. Consumers are buying when they perceive value, with deal hunting and buy-now-pay-later usage increasing.
Read at Fortune
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