Northern California is known for both wines and olive groves. Aishwarya Iyer created the Brightland brand to elevate American olive oil, using attractive glass bottles as a strategy. The bottles gained popularity on social media and became a trendy hostess gift, leading to a high sales rate and substantial funding for growth. To broaden the brand's appeal and encourage regular use of California olive oil, Iyer launched the Everyday Set in squeeze bottles at a lower price point, targeting everyday cooking while providing greater accessibility through retail partnerships.
Aishwarya Iyer's Brightland brand uses beautiful glass bottles as a strategy to attract consumers, akin to a Trojan horse, leading to a rise in American olive oil appreciation.
The success of Brightland's 375-milliliter bottles, priced at $37, saw them go viral, becoming popular as hostess gifts and securing a place among Oprah's favorites.
To make California olive oil more accessible, Iyer launched the Everyday Set with less expensive squeeze bottles aimed at everyday use and expanded distribution through Whole Foods.
Despite the initial success, the ornate packaging limited usage, prompting Iyer to pivot towards broader appeal with practical packaging for regular cooking.
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