"Adobe's initial Black Friday e-commerce data projects that consumers will spend a record $11.7 billion online, up 8.3% from 2024. Shoppers are expected to take advantage of deals early and outpace Cyber Monday spending, as they anticipate finding the best deals on Friday, according to Adobe. Users are hunting for toys, electronics, and skincare as gifts, with Labubus and Lego sets expected to sell quickly."
"The record spending was driven by big discounts, impulse-led mobile shopping, and AI shopping assistants, according to Vivek Pandya, lead analyst at Adobe Digital Insights. On Thanksgiving, the number of consumers who visited US retail sites through an AI chat service increased by 725%compared to last year. Many major retailers invested in their own generative AI chatbots or partnerships in time for holiday shopping."
US online Black Friday spending is projected to reach a record $11.7 billion, an 8.3% increase from 2024. Consumers are shopping early and expected to make Black Friday sales outpace Cyber Monday. Popular gift categories include toys, electronics such as the iPhone 17 and Oura ring, and skincare and self-care products. The Nintendo Switch 2 is anticipated to overtake the PlayStation 5 as the top gaming console. Thanksgiving online sales hit $6.4 billion, up 5.3% year over year. Big discounts, mobile impulse purchases, and rapid growth in AI shopping-assistant use are major drivers, and many retailers deployed generative AI chatbots for the season.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]