"There is a certain magic to retail done well. Because whether it's a small shop, a major department store, or a multi-category big box, a great retail experience doesn't just inspire you to buy, it invites you to feel something. I remember that growing up outside of Chicago, when my mom and I would head into the city to visit stores along State Street and the Magnificent Mile."
"I can still feel the excitement of riding the escalators at Marshall Field's, seeing the larger-than-life Christmas tree, being a part of the crowds, and hoping the day would never end. Yes, these trips were about finding gifts for our family and friends, but they were much more than shopping. These were powerful experiences that created some of my favorite holiday memories."
"Today, in this omnichannel world, some retailers run their digital businesses to deliver ease and their stores to provide something more tangible. At Target, we don't make a distinction. Regardless of whether you're scrolling on our app while binge watching your favorite show, browsing our aisles, or waiting in the parking lot for your Drive Up order, our goal doesn't change: to create an experience that's joyful and memorable."
Retail can create powerful emotional experiences that go beyond transactions, evoking memories such as holiday trips to department stores. Target pursues a unified omnichannel approach where digital, in-store, and Drive Up interactions share the same goal of joyful, memorable customer experiences. The incoming CEO Michael Fiddelke prioritized three pillars: merchandising authority, consistently elevated experiences, and accelerating technology to support the business and teams. Merchants curated more than 20,000 new holiday items, nearly half exclusive to Target. Value-seeking consumers access deals that began before Black Friday and extend through the season.
Read at Fortune
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