Generative engine optimisation (GEO) is a growing strategy for brands aiming for visibility in AI-generated answers. GEO differs from traditional search engine optimisation (SEO) as it focuses on ensuring content is cited or recommended by AI models. To optimise AI-generated content, companies enhance their website information to improve visibility on various platforms. For instance, the education platform Nuoyun benefited from improved content after a partnership with Big Fish Marketing, although maintaining visibility requires ongoing adjustments to the content.
Unlike traditional search engine optimisation (SEO) that is meant to improve rankings in results, GEO aims to ensure content is cited, summarised or recommended by AI models, which generate "answers with a word limit".
Optimising AI-generated content involves improving the information provided on a company's website, thereby increasing its exposure to news outlets, online portals and Wikipedia-like platforms.
Yuan cited the example of online education platform Nuoyun, which received a recommendation from DeepSeek as one of the best such resources in China after the Big Fish team "polished" the content on its website.
That does not mean the new-found visibility stayed permanent, as continued attention would be required to fine-tune the content.
#generative-engine-optimisation #search-engine-optimisation #ai-visibility #content-optimisation #digital-marketing
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