Apple's recent announcement regarding App Store policy updates for the EU introduces significant changes under the Digital Markets Act. Developers can now freely advertise in-app offers via alternative channels and utilize multiple external links. Key features tied to commission tiers allow for a 5% fee with limitations on functionalities in Tier 1 or a higher 13% fee with full features in Tier 2. Epic Games' CEO criticized the new structure, deeming it inadequate for fair competition. The changes aim to provide EU developers with greater flexibility but complicate the commission landscape for transactions.
Apple's announcement of updates to App Store policies in the EU under the Digital Markets Act allows developers to better promote their apps, but introduces a complicated fee structure.
New regulations under the Digital Markets Act give EU developers wider advertising freedom while imposing a two-tiered commission structure that limits app features for lower fees.
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