Analyst Says Shopify Has A Secret AI Advantage - Here's What It Is - Shopify (NASDAQ:SHOP)

"Smith said Shopify's Winter 2026 Edition shows clear progress across AI, checkout, marketing, and platform tools, with a strong emphasis on agentic commerce. The analyst came away increasingly confident that Shopify's AI assistant, Sidekick, remains a major differentiator for small and midsize merchants and represents meaningful long-term monetization potential that the Street has yet to factor into estimates. He highlighted several upgrades to Sidekick."

"Shopify has deeply integrated the AI assistant into the Shopify Admin, enabling merchants to automate content creation, data analysis, and more. Smith noted that Sidekick is especially valuable for small teams that need scale and efficiency. With this Edition, Shopify launched Sidekick Pulse, which shifts the tool from reactive support to a proactive partner by sending personalized growth recommendations and action steps. The analyst views this evolution as powerful and central to Shopify's competitive edge at the SMB level."

"On agentic commerce, he said Shopify continues positioning itself wherever online shopping occurs. The company has partnered with OpenAI, Perplexity, and Microsoft Corp (NASDAQ:MSFT) Copilot-allowing consumers to complete Shopify checkouts directly within AI chat interfaces. He believes this strategy mirrors past breakthroughs like social commerce and will strengthen Shopify's reach as AI-driven buying accelerates. Smith also pointed to the Shopify Product Network as a compelling new feature. It allows merchants to showcase complementary products fr"

Winter 2026 Edition shows progress across AI, checkout, marketing, and platform tools with a strong emphasis on agentic commerce. The AI assistant Sidekick is deeply integrated into Shopify Admin, enabling merchants to automate content creation, data analysis, and other tasks that improve scale and efficiency for small teams. Sidekick Pulse shifts Sidekick from reactive support to a proactive partner by sending personalized growth recommendations and action steps. Partnerships with OpenAI, Perplexity, and Microsoft Copilot enable consumers to complete Shopify checkouts within AI chat interfaces, expanding commerce reach. The Shopify Product Network enables showcasing of complementary products.

Read at Benzinga