Amazon's Prime Day is now 4 days as retailers weigh whether to pass tariff costs on to consumers
Briefly

Amazon's Prime Day event starts at 3:01 a.m. Eastern on Tuesday and will last four days. Deals will drop as often as every five minutes. Prime members aged 18-24 will receive 5% cash back for a limited time. Amazon will not comment on tariffs affecting Prime Day, following speculation about displaying these costs. Competing retailers like Walmart and Best Buy are also extending their sales, with concerns about inflation possibly affecting spending despite longer shopping periods.
Amazon is extending Prime Day to four days, allowing deals to drop every five minutes, including limited cash back offers for younger members.
The planned addition of tariffs to product prices on Amazon's website drew criticism, but was never approved for the site.
Read at Fortune
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