"It's just one of the few AI tools on Amazon designed to encourage you to buy more products. Last year, it launched an AI chatbot called Rufus to talk you through purchases and rolled out a tool that creates AI-generated buying guides. More recently, Amazon launched Lens Live AI, which scans everything in your room using your phone's camera and finds matching products on Amazon. Despite all of these new tools, I've really only found myself using Amazon's AI review summaries."
"The "Help me decide" button is rolling out to millions of users in the US. It will appear in the top-right corner of the Amazon Shopping app or in a mobile browser when you've viewed several similar items. Press it, and Amazon will display a recommendation, along with a summary of why it chose the product. You can also check out an affordable "budget pick" selected by the tool, as well as a more expensive "upgrade option.""
Amazon has introduced a "Help me decide" AI feature that appears when users view multiple similar items on the shopping app or mobile website. The feature selects and recommends one product based on browsing activity, searches, shopping history, and stated preferences, and presents a rationale for the choice. The tool also highlights an affordable "budget pick" and a pricier "upgrade option." The feature is rolling out to millions of users in the US and appears in the top-right corner of the Amazon Shopping app or a mobile browser. The feature complements other Amazon AI tools like Rufus, AI buying guides, and Lens Live AI.
Read at The Verge
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