"Amazon is testing half-hour or quicker deliveries of groceries and household essentials in parts of Seattle and Philadelphia, the e-commerce giant said Monday. The ultra-speedy delivery, dubbed Amazon Now, is about $14 per order, or about $4 for Prime members. Orders under $15 also incur a fee of about $2. In order to facilitate this offer, the company said it has placed small fulfillment facilities designed for efficiency "close to where Seattle- and Philadelphia-area customers live and work.""
"The company is speeding up delivery to 4,000 rural communities and expanding same-day fresh grocery delivery to more U.S. cities. Amazon is on pace to set another record for Prime delivery speed, aided in part by a strategy to arrange inventory placement so that the distances goods travel are shorter and package handling during fulfillment and transportation is reduced."
Amazon is testing Amazon Now to deliver groceries and household essentials within half an hour or less in parts of Seattle and Philadelphia. The service charges about $14 per order and about $4 for Prime members, with orders under $15 incurring an additional fee of about $2. Small fulfillment facilities have been placed near customers to support rapid fulfillment. Amazon is expanding delivery to 4,000 rural communities and same-day fresh grocery delivery to more U.S. cities. Inventory-placement strategies reduce travel distances and package handling to speed Prime deliveries. Its store footprint is smaller than Walmart's or Target's, but delivery operations increasingly compete with Instacart and DoorDash.
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