"Amazon Now soft-launched in Seattle and Philadelphia at the end of 2025, before landing across the pond in London at the start of this year. Amazon says the service is also now widely available in Atlanta and Dallas-Fort Worth, and will "rapidly expand" into Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, Oklahoma City and more throughout the rest of 2026."
"If Amazon Now is available in your area you'll see a "30-Minute Delivery" option in the Amazon app or on the homepage when you're in a browser. Amazon Now offers will also be highlighted when you're browsing products. You can search by category, and as well as groceries and basic household items such as eggs, diary and laundry detergent, you can also order select electronics on the service, which Amazon says operates 24 hours a day in most places."
"Speedy deliveries don't come for free, even if you're a Prime member. Those customers will pay $4 per order, which is significantly less than the $14 Amazon charges non-members. If your order costs less than $15, you'll pay a small order fee of $2 if you're signed up to Prime, or $4 if not."
"Amazon says its ultra-fast delivery service relies on a network of smaller fulfilment locations placed "strategically" close to where customers live and work. This way, it can honor the 30-minute promise while reducing the distances its delivery partners need to travel in a short space of time."
Amazon Now provides ultra-fast delivery of groceries and household essentials in 30 minutes or less across dozens of US cities. The service soft-launched in Seattle and Philadelphia at the end of 2025, expanded to London at the start of the year, and is now widely available in Atlanta and Dallas-Fort Worth. Additional expansion is planned across 2026 to cities including Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City. Customers can access a “30-Minute Delivery” option in the Amazon app or browser homepage, with offers highlighted during product browsing. Orders can be searched by category and include groceries, basic household items, and select electronics, operating 24 hours a day in most places. Fees apply even for Prime members, with $4 per order and a $2 small-order fee for orders under $15.
Read at Engadget
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