Nintendo withdrew its products from Amazon US over concerns about unauthorized third-party sellers offering games at lower prices, undermining the company's market strategy. This decision coincided with the launch of the Nintendo Switch 2, marking a significant moment in the gaming industry. Despite attempts from Amazon to reassure Nintendo regarding product authenticity by offering to label items, these efforts did not satisfy Nintendo. Consequently, its listings were removed from the platform amid disputes over pricing and sales integrity.
Enterprising sellers were buying Nintendo products in bulk in Southeast Asia and exporting them to the US, undercutting Nintendo's advertised rates.
Amazon tried to assuage Nintendo by offering to attach labels to products that guarantee they're authentic, a technique to ensure product authenticity.
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