"Amazon is starting to test ultra-fast deliveries that aim to drop household goods at your doorstep in 30 minutes or less. The Amazon Now service is launching now in parts of Seattle and Philadelphia, according to Amazon's announcement, allowing eligible customers to shop for items like fresh milk, eggs, produce, cosmetics, electronics, household essentials, over-the-counter medicines, and more. In those areas, Amazon Now has become part of the main Amazon shopping app, and allows users to track orders and tip delivery drivers."
"Delivery fees start at $3.99 per order for Prime subscribers and $13.99 for non-Prime members, with a $1.99 basket fee applied to orders below $15. The service will operate out of small specialized fulfillment facilities near eligible delivery zones, and is designed to help Amazon better compete with companies like DoorDash and Instacart. This is Amazon's latest attempt to break into the ultra-fast delivery market, having previously invested $60 million in the one-hour Kozmo delivery service in 2000."
Amazon is piloting a 30-minute delivery service called Amazon Now in parts of Seattle and Philadelphia, offering fresh groceries, cosmetics, electronics, household essentials, and over-the-counter medicines. The service integrates into the main Amazon shopping app, enables order tracking and tipping, and exposes a "30-Minute Delivery" eligibility option. Delivery fees start at $3.99 for Prime members and $13.99 for non-Prime users, with a $1.99 basket fee for orders under $15. Operations use small specialized fulfillment facilities near delivery zones and aim to compete with DoorDash and Instacart. Amazon previously launched and later shuttered similar rapid-delivery experiments.
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