Amazon has announced that its Appstore will no longer operate on Android devices after August 20, 2025. Following this date, apps from the store may not function reliably on Android hardware, although they will remain accessible on Amazon's Fire TV and Fire Tablets. This decision coincides with the end of Amazon Coins, its virtual currency system for apps, which will cease to be available for purchase. The Appstore, an attempt by Amazon to enter the app distribution market, faces challenges amid increasing scrutiny over competition in the app landscape.
The end of the Amazon Appstore on Android, effective August 20, 2025, highlights the ongoing challenges in the app distribution landscape, particularly for third-party stores.
With the termination of the Appstore's Coins program, Amazon's strategy to penetrate the Android ecosystem faces a significant setback amidst increasing regulatory scrutiny.
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