"Amazon is opening the door to even more AI ads by offering sellers access to a new chatbot that can generate promos with a simple text prompt. With the new tool, Amazon sellers can describe the type of ad they'd like to see, and the AI chatbot will draw from a seller's brand guidelines, product pages, and other store details to generate a concept, whether it's for a static advertisement or a video ad."
"An example shared by Amazon shows how sellers can go from asking the AI chatbot to create taglines and images for a product, to having it write a script, add music, generate a voiceover, and lay out a storyboard. "This tool reduces the time and cost of designing creative ads, encouraging advertisers to explore and experiment rapidly," Amazon writes. The ads can appear on Amazon's online marketplace and across its other properties like Prime Video, the Kindle, and even Twitch."
Amazon offers a new chatbot for sellers to generate promotional creatives from simple text prompts, using sellers' brand guidelines, product pages, and store details to craft concepts for static or video ads. Examples show a workflow from taglines and images to scripts, music, voiceovers, and storyboards, reducing time and cost and enabling rapid experimentation. Ads can run across Amazon properties including the marketplace, Prime Video, Kindle, and Twitch. The beta tool runs Amazon's Nova model and Anthropic's Claude. A connected agentic seller assistant can monitor inventory, flag slow items, suggest price changes, scan for safety violations, and recommend products.
Read at The Verge
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