Amazon is launching Alexa+ as an enhanced version of its voice assistant, focusing on greater conversational capabilities and monetization. Early access has been granted to millions, with a broader international rollout expected later in the year. CEO Andy Jassy indicated that multi-turn conversations may open new advertising opportunities, crucial for increasing revenue. Alexa+ is positioned to integrate deeper into e-commerce functions, despite past high operational costs for the Alexa service. Concerns remain regarding potential user backlash against advertisements in the new offering, which could negate its appeal.
Amazon has been framing Alexa+ as a monumental evolution of Amazon's voice assistant that will make it more conversational, capable, and lucrative.
Alexa is expected to play a bigger role in e-commerce, including booking restaurant reservations, ordering groceries, and recommending streaming content.
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