Amazon has launched a same-day delivery service for Prime members, allowing them to order fresh groceries alongside regular items like batteries. This service is available in more than 1,000 cities and towns, with plans to expand to over 2,300 locations by year-end. Prime members benefit from free delivery on orders over $25, while others can use the service for a fee. This move represents a significant expansion in Amazon's grocery offerings, increasing competition for rival services from Walmart, Kroger, and Target.
Amazon Prime members can now order groceries alongside non-perishables and receive them within hours, expanding access in over 1,000 cities and towns.
The introduction of fresh groceries is considered one of the most significant grocery expansions by Amazon, introducing numerous perishable items into its logistics network.
Customers within Amazon's Prime program can order the same-day delivery service for free on orders over $25, but can opt for a $2.99 fee if they fall short.
As Amazon expands its grocery delivery, competitors like Walmart, Kroger, and Target face increased pressure, with their shares reflecting this change.
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