""One of our big priorities is making secondhand just as good as shopping in the primary market," she said."
""People who buy secondhand clothing were found to buy more clothing than people who don't," said Meital Peleg Mizrachi, a postdoctoral fellow at Yale University who researches textile waste."
""Not only that, they tend to get rid of those clothes faster than other consumers. So they're ending up creating more textile waste because they're buying more and using that clothing for a shorter period of time.""
Online resale platforms are adding livestream shopping, live auctions and AI-powered search to make thrift shopping faster, more discoverable and interactive. Major resale marketplaces and apps are driving rapid growth and increasing access to designer and pre-owned pieces. Resale can reduce demand for new production, yet secondhand buyers may purchase more items and discard them sooner, increasing textile waste. Less than 20% of donated clothing is resold; the remainder is downcycled, exported or otherwise diverted. Online resale also adds emissions from servers and shipping, so sustainable shopping requires mindful consumption and longer use of garments.
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