""Consumers who are holiday shopping on Cyber Monday will be discovering products for others that sit outside of their normal shopping behavior," Mike O'Donnell, Flywheel senior vice president of innovation and business transformation, told Axios. "This discovery process, which historically may have started on Google or searching across retailer sites has now been disrupted by the onset of Generative AI tools like ChatGPT and Amazon's Rufus" O'Donnell said."
"State of play: Cyber Monday deals start rolling out as early as Friday and ramp up through Monday night. Many offers remain online-only, but retailers are increasingly blending app experiences, loyalty rewards and marketplace sellers to widen their reach. Here are details about major retailers' Cyber Monday sales. Amazon Cyber Monday 2025 deals Amazon's Black Friday Week and Cyber Monday event started Nov. 20 and runs through Dec. 1, which is considered one of the retail giant's longest continuous holiday deals window."
Holiday shoppers on Cyber Monday will frequently discover products outside their usual preferences as generative AI tools alter product discovery. Generative AI assistants such as ChatGPT and Amazon's Rufus are disrupting traditional discovery pathways like Google and retailer search. Cyber Monday deals begin as early as Friday and intensify through Monday night, with many offers online-only while retailers blend app experiences, loyalty rewards, and marketplace sellers. Amazon ran an extended Nov. 20–Dec. 1 deals window. Best Buy promoted up to 50% off. Kohl's offered Kohl's Cash and a Holiday Quest sweepstakes. Target integrated AI features and a ChatGPT shopping experience with deep discounts.
Read at Axios
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