Adidas is set to integrate Amazon's 'Buy with Prime' program into its website and app, starting in spring. This will enable US-based Prime members to enjoy free shipping and streamlined returns on select items. Shoppers can log into their Amazon account to complete purchases, allowing for centralized order management and real-time tracking. This move comes as Adidas joins many brands participating in the program, potentially strengthening Amazon's retail clout amidst a competitive landscape.
Adidas's integration with Amazon's 'Buy with Prime' will allow Prime members to enjoy free shipping and easier returns, centralizing their purchase history.
By leveraging Amazon's fulfillment network, Adidas aims to enhance shopper convenience, letting customers track and manage their purchases from one account.
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