A 60-year-old entrepreneur who sells Pokemon cards and other collectibles saw sales surge 200% after he leaned into live selling
Briefly

A 60-year-old entrepreneur who sells Pokemon cards and other collectibles saw sales surge 200% after he leaned into live selling
"Scott Wool's collectibles business has experienced a remarkable resurgence, with eBay sales increasing by 200% from January 2025 to January 2026, driven by the popularity of collectible card games and a strategic focus on livestreaming."
"Wool's journey in collectibles began in 1987 when he partnered with a local comic-book store owner. His business has evolved significantly, transitioning from physical retail to a robust online presence."
"The introduction of e-commerce in the early 2000s marked a turning point for Wool's business. He launched an eBay store with a quirky name, which has since gained over 100,000 followers and sold over 2 million items."
Scott Wool has been in the collectibles business since 1987, selling items like Pokemon cards and comics. After nearly going bankrupt in 2013, his sales surged by 200% between January 2025 and January 2026, attributed to the popularity of collectible card games and a shift towards livestreaming. Wool's business transitioned from physical stores to e-commerce, starting with eBay in the early 2000s. His eBay store, originally named pfootballpete4dhx, has over 100,000 followers and has sold more than 2 million items.
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