"Retail is moving from "one size fits all" to experiences that feel built for every customer. Shoppers want smarter recommendations, tailored offers and interactions that feel personal, not generic. Here are some signals you can't ignore: Deloitte calls hyperpersonalized shopping and targeted promotions one of GenAI's quickest wins. They expect a 2.7x return from these tools. And a report from SmarterHQ found that 72% of consumers say they only engage with marketing messages that match their interests."
"Small businesses own their customer relationships and the data that comes with it. That means you can segment customers with a few simple rules, use low-cost AI tools to tailor emails or product suggestions and turn your POS into a mini sales engine. Even a quick cart-abandonment message referencing the exact product viewed by a prospect can make a real difference in conversion."
"With AI leveling the playing field and trends like social commerce, resale and wellness booming, 2026 is full of opportunity for business owners who are ready to start their own business. Based on what ERGO NEXT has observed with small business trends nationwide, these seven things are topping the list of what's new for Main Street and online shopping for the year."
Brick-and-mortar and online retail shoppers want more personal experiences, more convenience and more products that fit their values. Small business owners are meeting these demands by adopting AI tools and embracing trends such as social commerce, resale and wellness. Hyperpersonalization moves marketing from mass approaches to tailored recommendations, targeted promotions and segmented messaging that increase engagement and conversion. Many e-commerce platforms and low-cost AI tools enable personalization without coding, letting businesses use owned customer data to tailor emails, product suggestions and cart-abandonment messages. These capabilities make 2026 a strong opportunity year for ready entrepreneurs.
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