"By building a full-funnel strategy with Amazon Ads, Tinuiti captured peak demand , boosted visibility, and drove increased conversion and new-to-brand growth."
"The holiday season from Thanksgiving through New Year's Day represents the most concentrated revenue window in retail."
"In 2024, this period generated $994.1 billion in retail sales, accounting for nearly 19% of annual revenue compressed into just two months."
"National Retail Federation | NRF Says Holiday Season Was a Notable Success as 'Consumers Came Out to Spend' | January 16, 2025"
Tinuiti implemented a full-funnel Amazon Ads strategy that captured peak holiday demand, increased brand visibility, and drove higher conversion rates and new-to-brand acquisition. The holiday period from Thanksgiving through New Year's Day is the most concentrated retail revenue window. In 2024, that two-month span generated $994.1 billion in retail sales, representing nearly 19% of annual retail revenue. The National Retail Federation described the 2024 holiday season as a notable success as consumers increased spending. Targeted advertising that aligns with peak seasonal demand can amplify visibility, conversion, and customer growth.
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