"After spending a large part of 2025 with its back to the wall, Target is intent on turning things around. The retail giant is heading into 2026 led by a new CEO who has ambitious plans, driven by a sharp focus on three areas: style and design, elevated customer experience, and better use of technology to improve speed and efficiency through the business."
""At our core, we are a style and design-led company. We're merchants at heart who love product and win through offering a unique assortment," Fiddelke, who has spent two decades across different verticals at Target, said in the transcripts of the call. He went on and said that he intends to double down on this focus and deliver a "joyful shopping experience, both in stores and online that powers love for the Target brand.""
"While we'll have to wait and see what those are, there are three changes that will affect shoppers at Target in more direct ways: remodels that dedicate more space to food and beverage, new looks for Target-owned food brands and more high protein snacking options from brand partners, and a re-assessment of locations that serve as online order fulfillment hubs."
Michael Fiddelke became CEO and plans to double down on Target's focus on style and design while improving customer experience and using technology to boost speed and efficiency. The company will prioritize upscale merchandising, expand kitchen and home decor assortments, and remodel larger stores to allocate more space to food and beverage. Target-owned food brands will receive refreshed presentation, and brand partners will introduce more high-protein snack options. Target will reassess which locations serve as online order fulfillment hubs to improve omnichannel speed and efficiency. Departure from Ulta Beauty drew headlines while Ninja Shark appliances showed strong home-category performance.
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