"A few years ago, Black Friday shopping was practically synonymous with sleepless nights, shivering shoppers, and more than a few emergency response calls. Urged on by retailers, US shoppers used to go truly wild for Black Friday, with mega deals that had people lined up outside for hours after (or instead of) having a turkey dinner with their loved ones."
"Now, thanks to the rise of e-commerce and deals that seem to start in September, US holiday sales and shopping are more subdued and drawn out. A recent survey from consultancy BCG found that while 76% of US respondents shopped on Black Friday last year, 68% said they planned to brave the crowds this year. Retailers have also increasingly opted to stay closed on Thanksgiving in order to give their staff a true day off."
Black Friday once provoked chaotic scenes of sleepless nights, shivering shoppers, and frequent emergency calls as consumers lined up for deep deals. Retailers pushed promotions that encouraged customers to skip traditions and queue outside for hours. The 2020 pandemic curtailed in-store shopping and interrupted the buildup of the event. The rise of e-commerce and earlier seasonal promotions beginning in September has dispersed holiday spending across a longer period. A BCG survey found 76% of respondents shopped last Black Friday while 68% planned to face crowds this year. More retailers are choosing to remain closed on Thanksgiving to give staff a true day off.
Read at Business Insider
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