The 2025 Lexus US Open of Surfing will be held in Huntington Beach from July 26 to August 3, emphasizing cultural storytelling alongside high-performance surfing. Julian Williams, a Black Hawaiian pro surfer, embodies this new narrative by focusing on diversity and access to the sport. He advocates for inclusivity through mentorship and education, making surfing accessible to all. The event, supported by Lexus, the World Surf League, and Complex, aims to integrate inclusion into the surfing experience.
Williams's holistic approach to surf instruction bridges physical preparedness with mental presence. He reminds beginners that surfing is as much about patience and rhythm as it is about muscle memory and gear.
Williams is doing more than offering surf tips—he's making the sport feel human, accessible, and worth sticking with.
This year's US Open is backed by a powerful collaboration between Lexus, the World Surf League (WSL), and Complex, now in its third year.
Together, these partners are pushing forward a compelling vision: one where inclusion isn't just a marketing phrase but a practical, lived experience.
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