Keith McNally's memoir, 'I Regret Almost Everything', highlights the often overlooked artistry of restaurateurs. It emphasizes that while chefs transform raw ingredients into delightful dishes, restaurateurs craft the overall dining experience, creating unique atmospheres that evoke feelings and energy among patrons. McNally argues that the role of a restaurant manager is a nuanced art form, essential in providing a special ambiance that enhances dining beyond just the food. This sentiment emphasizes the emotional aspect of dining out, often left unappreciated in culinary discourses focused solely on food.
The role of the restaurant manager is an underrated art form. Restaurateurs are often seen as hard-nosed businesspeople, yet they also create exceptional dining experiences.
The best restaurateurs know how to create something special: they are architects of the inexplicable "vibe", creating an atmosphere that cannot be captured on social media.
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