YouTube's TV takeover continues with 24/7 streaming 'Stations'
Briefly

YouTube's TV takeover continues with 24/7 streaming 'Stations'
"Stations are essentially YouTube's take on FAST channels: free linear streaming TV channels that have gained popularity on services like Pluto and The Roku Channel, and are now baked into the EPGs of most smart TV operating systems."
""I want to put something on," says YouTube's senior product management director, Kurt Wilms. "I want it to be hands-free. I want it to stay in the same lane.""
""A creator can come onto YouTube, go into our studio product, set up a playlist of videos," explains Wilms. "They click 'Start Station,' and we'll do all the work to start the livestream.""
YouTube will offer Stations during Coachella, providing 24/7 linear streams of videos from festival artists. These channels cater to passive viewing, eliminating the need for active selection. FAST channels have gained popularity for their hands-free viewing experience. YouTube has tested Stations with various artists, including Bruno Mars. Setting up a Station is user-friendly, allowing creators to easily start livestreams from curated playlists without complex broadcasting software.
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