YouTube will discontinue its Trending page in the coming weeks and replace it with more specialized categories under YouTube Charts. The decision is in response to a decline in traffic to the Trending page and the emergence of niche fandoms. Currently, YouTube features daily and weekly charts for various types of content. The platform emphasizes that users increasingly discover trends through recommendations and not just a singular list of popular videos. Personalized recommendations will be a key component of future strategies, supported by AI tools.
YouTube is removing its Trending page to enhance Charts with new niche categories, responding to decreased traffic and the rise of specific fan communities.
The shift reflects changes in user behavior, as viewers now discover trends through recommendations, search, Shorts, comments, and Communities rather than a singular trending list.
YouTube's post reveals that visits to the Trending page have significantly declined over the past five years, prompting the need for more specialized content curation.
The platform is focusing on personalized algorithm-based recommendations alongside popular content in charts, as a strategic move towards integrating AI tools in search.
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