"Engagement, in various forms, is definitely the primary signal used by content ranking for essentially all platforms,"
The Dear Algorithm trend also suggests spam is starting to infiltrate Threads: In researching these posts on Threads, WIRED observed more than 100 rapid-fire repeats of the same list, shared by multiple accounts within a short time frame, all of them including the phrase "Lover's of Jesus" in the post.
Some of the early problems with discoverability on Threads, which claims just under 100 million monthly active users, could be eased with the introduction of hashtags.
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