Why Google's AI Plans Could Mean the End for Traditional Search

Internet searching is shifting toward AI-generated direct answers displayed on the search interface. Instead of a classic list of links, searches for products or information can return a summarized response created by artificial intelligence that weighs multiple sources such as videos, blogs, and manufacturer sites. The underlying web data collection infrastructure remains, but users increasingly see compressed information rather than traditional results. Search becomes more conversational through a virtual-assistant style interaction. Query input is expected to support longer and more complex questions, plus photos and files, with a reported rise in photo-based queries. Results may include graphics and mini-apps, which could reduce visits to original sites and affect visibility and advertising revenue.

"Instead of a classic list of results, users searching for a product or information will receive a direct summary. This is generated by artificial intelligence, which analyzes and weighs various sources such as videos, blogs, and manufacturer sites. The search thus evolves into a kind of dialogue with a virtual assistant."

"The technical infrastructure Google uses to collect data from the web remains in place. However, users increasingly see compressed information instead of a traditional list of links. The AI-driven search is becoming the invisible technology in the background."

"Google explained to CNN how the search field is set to become more flexible. Longer and more complex queries will be supported, as well as the integration of photos and files. The company reports an annual increase of 60 percent in queries submitted with photos or marked content. The AI search allows for longer inputs and focuses on specific tasks."

"The redesigned results page offers not only text answers but also interactive elements like graphics and mini-apps. This could lead to a decline in visits to original sites, potentially affecting the visibility and advertising revenue of operators."

Read at TECHBOOK