What Can a Celebrity Endorsement Do? Ask Shonda Rhimes.
Briefly

At first, the showrunner Shonda Rhimes seemed to go nearly unnoticed at the strip mall in suburban Atlanta. There was no barrage of camera shutters, no swarm of autograph seekers - only a smattering of journalists and campaign staff members and volunteers as Ms. Rhimes stood near the door and peered around. But Ms. Rhimes soon enough made quite clear who she was and why, on a Tuesday in October, she found herself at a Democratic field office outside Atlanta.
She ticked through warnings about policies Republicans could pursue after the Supreme Court overturned the constitutional right to abortion and said, 'In any episode of Grey's' or Scandal,' I could not make this up. I would not make this up. But this is real. We have a problem, people, and his name is Donald Trump.'
If you watch a character on television for five years, you probably spend more time with that character for one hour a week than you do with maybe your own friends sometimes. And so to me, it makes you feel like you know them more and you trust them more, and I think that's helpful in terms of helping to get the message out.
Read at www.nytimes.com
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