What Are Book Blurbs, and How Much Do They Matter in Publishing?
Briefly

The article discusses the ongoing debate in the publishing community regarding blurbs—brief endorsements on book jackets. While authors often feel pressured to collect these endorsements to enhance a book's visibility, Simon & Schuster's publisher Sean Manning recently announced a policy change, stating that authors under contract would not be required to solicit blurbs from peers. Manning argues that the practice often prioritizes connections over genuine talent, suggesting a significant shift in how the literary market could function without the current quid pro quo.
Trying to get blurbs is not a good use of anyone's time. The favor trading creates an incestuous and unmeritocratic literary ecosystem that rewards connections over talent.
Blurbs... are a ubiquitous part of the literary scene, declaring that the book you're about to delve into is life-changing or captivating.
Read at www.nytimes.com
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