Substack emerges as a beacon for independent creators in the current news crisis. Co-founder Hamish McKenzie emphasizes that the chaotic media landscape dominated by social media inhibits true ownership for creators. Designed to address these challenges, Substack enables direct communication between writers and audiences, granting economic power to creators. The platform has seen significant growth, now hosting 500,000 creators with over 5 million paid subscribers. McKenzie believes traditional media, once viewing Substack as a threat, should now see it as an opportunity for collaboration and innovation.
As we navigate through this slow-motion crisis in the news industry, Substack stands out as a significant platform for creators gaining independence and economic power.
The chaos of the current media landscape, heavily influenced by social media giants, drives us to rethink ownership and empower individual creators on platforms like Substack.
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