One dreary November Monday as I was enjoying a morning cup of tea, my phone alerted me that my cat, Avalanche, was exercising less than usual... I wondered for a second whether this might be the first sign of some horrible and serious condition.
The U.S. pet market is poised to reach about $200 billion in sales by the end of the decade... Of course we'd enter the era of the quantified pet, tracking our four-legged companions' diet, sleep, and exercise just as we do for ourselves.
The promise of this tech is a healthier pet. Animals can't communicate in words when they're feeling poorly, but data, the thinking goes, could reveal behavioral or medical issues early, and make them easier to treat.
A deluge of data can make real health concerns difficult to discern. It also totally stressed me out.
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