Delivery promised in January 2025, Matteo Violet-Vianello's Anoma A1 watch, inspired by a 1950s design, sold out quickly despite being a startup microbrand with no track record or significant infrastructure.
Anoma A1 aligns with watch microbrands, utilizing crowdfunding and social media to attract buyers disenchanted with traditional brands' high prices, thus influencing the watch industry's direction.
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