"Selling and buying more stuff isn't the route to happier lives on a healthier planet," says Alistair Currie, head of campaigns and communications at Population Matters.
"We need to reconsider our purchasing habits and ask ourselves not just can we afford it, but can the planet afford it?"
If 53 per cent of all 18-24-year-olds in the UK went ahead and bought the new iPhone 15, it would generate 156 million kg of carbon emissions - the equivalent of driving 1.8 trillion miles in an average petrol-powered car - according to Population Matters.
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