The mainstream narrative has declared Tumblr dead for years. Last week, a leaked memo finally revealed the site's plans to scale down its operations-but its art, fandoms, and inside jokes rage on.
But the comments and tags on the post also serve as a rough sort of timeline for the tumultuousness of the platform's past five years. The porn-ban user exodus and the ineffectiveness of hastily implemented content filters. The 2019 sale of the site from Verizon to Automattic. The deeply confusing mass tag ban in 2021. The semi-regular flare-ups over interpretations (or misinterpretations) of the language in staff-authored posts.
In November 2023, I know exactly why this post is making the rounds. Last
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