Recent Nielsen data indicates streaming services have overtaken broadcast and cable in viewership. ESPN is set to launch a direct-to-consumer app at $30 monthly, offering comprehensive access to its sports content. In parallel, FloSports has been providing over-the-top sports streaming since 2006, streaming 40,000 live events across over 25 sports annually. The company targets Tier 2 and Tier 3 sports, avoiding competition in oversaturated markets and focusing on maximizing value in niche fandoms.
"We try to stay out of areas that are super oversaturated, because it's expensive and we're not needed. So we're not competing for the NFL, NBA, and NHL. We focus on Tier 2 and Tier 3 sports. That's where we can make a real difference."
"Streaming services surpassed broadcast and cable in TV viewership. It's a streaming world. Broadcast television just lives in it."
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