The surge in cowboy culture has not only influenced fashion and music but also opened up significant economic opportunities for cities with Western heritage.
In Calgary, officials are transforming the area surrounding the Stampede into a vibrant entertainment district, aiming for year-round engagement in the cowboy culture.
This year’s Calgary Stampede attracted 1.5 million visitors, highlighting a cultural revival that some believe has reached an all-time high within living memory.
Cities that previously focused on livestock processing are now seeking to capitalize on their land for more diverse real estate development and investment opportunities.
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