Ashnikko remarks on their Halloween-themed singles, stating, 'I feel very passionately about Halloween music... It's the only holiday where all of those get to exist at once.' This reflects their view of Halloween as a celebration of freedom, creativity, and embracing the grotesque.
The article highlights the growing trend of Halloween being embraced by mainstream artists, mentioning Ashnikko's songs with over 100 million streams, and noting, 'It's also an $11.6 billion business, one that pop's major players are increasingly tapping into.'
Ashnikko believes the celebration of Halloween through music ties back to the festival of Samhain and the L.G.B.T.Q. community, stating, 'It's camp. It's carnal. It's macabre. It's, like, silly.' This encapsulates the holiday's diverse expression.
The cultural impact of Halloween music is underscored, pointing out trends like Monster Mash's $1 million annual revenue, showcasing the economic significance as artists 'tap into' Halloween's commercial potential.
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