A recent email from Ghost notified 404 Media of its first paid subscriber referred directly from chatgpt.com. Since its launch, ChatGPT.com has generated approximately 1,600 pageviews, a stark comparison to about 3 million from Google. This discrepancy is noted amid ongoing challenges for media websites, attributed to generative AI's negative impact on traffic due to AI snippets. Research has shown that OpenAI crawls 1,500 web pages for each visitor provided. The thus-called 'traffic apocalypse' has wreaked havoc among smaller websites and led to layoffs in larger media entities.
On May 23, we received a notable email from Ghost indicating a paid subscription started, referred directly from chatgpt.com, marking the first paid subscriber from ChatGPT.
ChatGPT.com has sent us approximately 1,600 pageviews since 404 Media's inception, which is drastically lower compared to Google, which has delivered about 3 million visitors.
Research indicates OpenAI crawls 1,500 individual webpages for each visitor it sends to a website, exemplifying the intense traffic dynamics in the current online ecosystem.
The traffic apocalypse, caused by AI snippets and other disruptive factors, has severely impacted smaller websites, leading to significant layoffs in larger media organizations.
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