Amazon has attempted to expand the capabilities of its Echo line beyond voice assistance, but many of its innovative products have failed to resonate with consumers.
Despite the Echo smart speaker's success, several spinoff products have been discontinued due to being 'too weird, too redundant, or too ahead of their time' for consumer acceptance.
The Echo Look was designed as a fashion assistant but ultimately fell flat as consumers did not find a need for a device solely focused on photography and style advice.
The Echo Buttons aimed to introduce gaming through the Echo but struggled to gain popularity, reflecting the challenges of positioning smart speakers in the gaming space.
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