""[Social media] was the way that I knew I could reach the most people, it was the easiest to set up, and it was the most cost-effective in terms of marketing and getting my products out there," she said. Now 19, Ms Hedditch is preparing to expand and pursue her venture full-time - something she believes she would not have been able to do without social media."
""In the last year I know that 78 per cent of my traffic to my website has come directly from my Instagram," she said. The Brisbane teenager said she feared the social media ban would prevent other young people from exploring entrepreneurship. "The only other way I could think that you could start a business and grow your business without social media would be having a website and using things such as Google marketing," she said."
Australia passed a bipartisan, world-first law banning social media accounts for anyone under 16, effective December 10. Platforms including Instagram, TikTok, Snapchat and Facebook must prevent children from creating accounts and may face fines for non-compliance. Teen entrepreneurs report reliance on social platforms for low-cost marketing and customer reach. One Brisbane entrepreneur grew a dress hire business from age 15 and attributes about 78% of website traffic to Instagram, crediting social media with enabling full-time expansion. Many teens fear the ban will limit opportunities to start and scale businesses because alternatives like websites and paid Google marketing were unaffordable at younger ages. The government and opposition expedited passage before parliament's year end.
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