Substack writers can now direct U.S. readers to (often cheaper) web-based subscriptions on iOS | TechCrunch
Briefly

Substack will start using a U.S. App Store option that enables users to purchase subscriptions outside Apple's in-app payment system. This follows a change in rules after Epic Games' antitrust lawsuit. This adjustment allows Substack to avoid commission fees associated with Apple's system, enabling customers to benefit from lower prices. Substack will ensure creators receive the same compensation as web sales by adjusting app prices accordingly. More than 30,000 publications on the platform have already enabled these purchases, leading to increased paid sign-ups without specific numeric details provided.
Substack will utilize a new U.S. App Store option allowing users to make purchases outside of Apple's system, reducing costs for both the platform and consumers.
This change follows a May rule modification stemming from Epic Games' lawsuit against Apple, prompting other apps like Spotify and Patreon to adopt similar payment methods.
Substack will adjust its iOS app prices to reflect Apple's fees, ensuring that creators still receive the same earnings as they would through web sales.
More than 30,000 publications on Substack have activated in-app purchases, with tests of new payment options resulting in increased paid sign-ups.
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