Substack has significantly expanded its video tools for creators over the past year, moving beyond newsletters. New features allow publishers to share clips from livestreams on Notes and receive real-time performance notifications. This enables them to identify popular clips for uploading to platforms like YouTube Shorts. With AI-generated highlight clips, promotional assets are created automatically when scheduling livestreams. The ability to invite guests via email or SMS enhances accessibility for viewers without Substack accounts. These updates follow the introduction of audio-only livestreams and a scrollable video feed earlier this year.
The recent update enables creators to share clips of their live videos on Notes, allowing publishers to determine which clips to upload to other platforms.
If creators connect their YouTube accounts, the top two clips will be uploaded to their Shorts channels, expanding their reach.
Substack automatically creates promotional assets when users schedule a livestream, saving publishers time and effort in promoting their content.
The new feature also includes the ability to invite guests via email or SMS, accommodating followers who do not have a Substack account.
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