SiriusXM is launching a new and more affordable ad-supported streaming plan called SiriusXM Play, priced under $7 per month. This plan aims to compete with streaming giants like Spotify and Apple Music while expanding SiriusXM's advertising business. SiriusXM Play will feature about 130 channels and will have half the ad load compared to traditional radio. The plan is currently available on a limited basis with more expansive features rolling out later. The new offering emphasizes reaching price-sensitive audiences and enhancing ad revenue potential.
"SiriusXM Play presents us with an incredible opportunity to thoughtfully scale our audio service on the road and off to even more listeners across North America."
"With Play, we can reach and engage with new, more price-sensitive listeners with a low-cost, ad-supported subscription with more than 130 channels available in-car and so much more in-app."
Collection
[
|
...
]