TBC hadn't accompanied the launch with a big ol' Apple Search budget. Bier suggested TBC begin an Apple Search campaign, then have employees rerun installs via searches and choreograph new users to find the app by search, scrolling and downloading.
The low rate of adoption of Meta's parental controls is a blow to the idea that platforms can self-regulate. Industry analysts say most of the solutions proposed by the platforms shift responsibility to parents, rather than companies.
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